.NEARLY ONE BILLION folks are directing their votes in India's general vote-casting. It is actually the biggest democratic workout in background-- as well as might likewise be the absolute most costly. Investing is actually assumed to connect with 1.35 trn rupees ($ 16bn), depending on to the Centre for Media Studies (CMS), an Indian non-profit. That would certainly be actually greater than double the amount devoted in the previous vote-casting in 2019 and also even exceed the money splashed in The United States's presidential political election in 2020. Why perform Indian political events devote such huge totals?